IBM allows sneak peek at M2 Insight Engine

Hadoop World: Enabling ad-hoc Analytics at Web Scale

What I found interesting about this presentation is:

• the existence of a (not-so-)secret IBM Emerging Technology Project called M2, which IBM calls an insight engine for enabling ad-hoc business insights for business users, at Web scale
  
• the emergence of a new class of business application that might be called Big Data Analytics

Under "Big Data Business Patterns," IBM counts:

• Computational Journalism
• Business Fraud Detection
• Evidence Based Medicine
• IT Systems Management

as just a few examples.

And the chief enabling technology? None other than Hadoop.